Apollo.Io

Apollo.io is an AI sales platform that accelerates B2B sales by providing prospecting, lead generation, and deal automation tools. It helps sales teams find leads, engage prospects, and close deals faster with smart data.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is Apollo.io?

Apollo.io is an AI sales platform designed to streamline and accelerate B2B sales processes. It offers a comprehensive suite of tools for prospecting, lead generation, and deal automation, all powered by a vast database of over 230 million contacts and 30 million companies. The platform enables highly precise lead targeting through advanced filtering, automates outreach sequences and follow-ups, and integrates smoothly with popular CRMs like Salesforce and HubSpot. Key features include AI-powered multichannel campaigns, built-in email deliverability guardrails, real-time lead qualification, and deal execution tools with AI-powered call summaries and pipeline management. Apollo.io aims to reduce manual prospecting time, improve sales pipeline quality, and scale with businesses of all sizes, from startups to Fortune 500 companies.

Best used for

Ideal for sales teams and leaders who need to efficiently find and target B2B leads, automate their outreach campaigns, and manage their sales pipeline from prospecting to deal closure. Especially valuable for those looking to reduce manual work and scale their sales efforts with data-driven insights.

Common actions

find sales leads

automate sales outreach

manage sales pipeline

enrich contact data

qualify inbound leads

Capabilities

Key features

B2B contact database
Lead targeting filters
Outreach automation
Email deliverability guardrails
CRM integration
AI assistant
Deal execution tools

Target Audience

sales repsales leadermarketerfounder

Integrations

salesforcehubspotoutreachsalesloftmarketosendgridlinkedin

Pricing & Plans

Freemium · Paid · Enterprise

Not publicly disclosed. Check apollo.io for current pricing.

FAQs

What is included in Apollo.io's trial plans?

Trial plans include 50 credits, 5 mobile credits, and most features of the selected plan. However, connecting a non-Gmail/Microsoft account for email campaigns requires a paid plan or setup by a sales representative.

Can I use Apollo.io to send email campaigns with a free account?

Yes, all accounts can send emails. However, free accounts are limited to connecting only Gmail addresses. Paid accounts offer the flexibility to connect Microsoft Office and other email providers for campaigns.

Does Apollo.io integrate with my existing CRM and sales tools?

Yes, Apollo.io integrates with popular CRMs like Salesforce and HubSpot, as well as other sales tools such as Outreach, SalesLoft, and Marketo. Custom plans also offer API access for advanced integrations.

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