Arch

Arch is an AI marketing software that helps HVAC, plumbing, and electrical contractors reduce customer churn and find new leads. It integrates with ServiceTitan to automate personalized email and direct mail campaigns.

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At a glance

Pricing

Custom · Likely Not Free

Free tier

API

Skill level

Non-technical

About

What is Arch?

Arch is an AI-powered marketing software specifically designed for home services contractors, including those in HVAC, plumbing, electrical, and drain services. It integrates natively with ServiceTitan to provide a comprehensive revenue intelligence platform. The tool identifies customers at risk of churning by analyzing ServiceTitan data for early signals like declining service frequency or lapsed memberships. It also discovers high-intent prospects by scanning service territories, building ideal customer profiles from CRM data, and layering in external data such as permits and property records. Arch then automates personalized email and direct mail campaigns to engage both at-risk customers and new leads, offering built-in A/B testing with holdout groups for accurate ROI measurement.

Best used for

Ideal for HVAC, plumbing, electrical, and drain contractors who need to reduce customer churn, discover new high-intent leads, and automate personalized multi-channel outreach. Especially valuable for businesses using ServiceTitan CRM to maximize their marketing ROI and customer retention.

Common actions

generate leads

prevent churn

automate marketing

target prospects

Capabilities

Key features

AI-lead discovery
Customer churn prevention
Automated direct mail campaigns
Automated email campaigns
ServiceTitan integration
A/B testing with holdout groups
Cross-sell intelligence

Target Audience

small business owner

Integrations

servicetitan

Pricing & Plans

Custom · Likely Not Free

Not publicly disclosed. Check getarch.com for current pricing.

FAQs

What types of contractors can use Arch?

Arch is purpose-built for HVAC, plumbing, electrical, and drain contractors who utilize ServiceTitan. It supports individual brands, private equity-backed platforms with multiple locations, and PE investors evaluating portfolio companies.

How does Arch integrate with ServiceTitan?

Arch offers a native integration with ServiceTitan via its app in the ServiceTitan Marketplace. This ensures customer data remains synchronized, attribution is accurate, and campaign performance data automatically flows back into ServiceTitan.

How does Arch find new leads for contractors?

Arch's AI-Lead Discovery scans your service territory, analyzes your existing customer base to create an Ideal Customer Profile, and then layers in external data like permits and property records to score homes for purchase propensity. Direct mail campaigns then target high-scoring prospects.

How does Arch help reduce customer churn?

Arch detects early churn signals in ServiceTitan data, such as declining service frequency or lapsed memberships. It then automatically enrolls at-risk customers in retention campaigns via email and direct mail to help close the gap in customer loss.

What is holdout testing and how does Arch use it?

Holdout testing is a marketing attribution method that proves true campaign incrementality. Arch includes built-in holdout testing, where a statistically matched portion of the target audience receives no marketing, allowing for comparison and calculation of true incremental lift.

Is Arch a replacement for ServiceTitan Marketing Pro?

No, Arch and ServiceTitan Marketing Pro serve different functions. Marketing Pro is for campaign execution within ServiceTitan, while Arch is a revenue intelligence layer that identifies at-risk customers and high-intent prospects, using external data Marketing Pro doesn't access.

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E-commerce › Customer Retention Productivity & Business › Workflow Automation Customer Support & CX › Customer Success

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