Attention Insight

Attention Insight is a Data & Analytics tool that generates AI heatmaps with predictive eye-tracking technology. It helps users understand how viewers perceive their designs to boost conversions.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is Attention Insight?

Attention Insight is an AI-driven platform that utilizes deep learning to predict visual attention and generate instant AI heatmaps. This technology helps users understand where people will look on their websites, ads, products, or videos, enabling them to validate concepts, fix attention errors, and defend design decisions with data. The tool provides various visual attention metrics like Attention Heatmap, Clarity Score, Focus Score, and Percentage of Attention, along with AI recommendations. It allows for easy validation and optimization of visuals before launch, improving visual hierarchy and focus to ensure key elements grab viewer attention and boost conversions.

Best used for

Ideal for designers, UX experts, and marketers who need to test design ideas, compare variations, and ensure important information stands out. Especially valuable for backing design decisions with data and improving visual hierarchy before launch to boost conversions.

Common actions

analyze visual attention

optimize design performance

validate design concepts

predict user engagement

Capabilities

Key features

AI heatmaps
Predictive eye-tracking
Clarity score
Focus score
Percentage of attention
AI recommendations
Quick video testing

Target Audience

ux designergraphic designer

Integrations

figmaadobe-expressadobe-photoshopadobe-indesign

Pricing & Plans

Freemium · Paid · Enterprise

Not publicly disclosed. Check attentioninsight.com for current pricing.

FAQs

What is the accuracy of Attention Insight's AI heatmaps?

Attention Insight's AI-powered platform can produce eye-tracking heatmaps that are up to 96% accurate. This is achieved by training the AI on millions of real eye-tracking fixations, eliminating the need for human participants in the testing process.

Does Attention Insight offer integrations with design tools?

Yes, Attention Insight provides several integrations to streamline your workflow. It offers plugins for Figma, Adobe Express (free add-on), Adobe Photoshop, and Adobe InDesign, allowing designers to test their creations directly within their preferred tools.

What is included in the free trial?

Attention Insight offers a 14-day free trial without requiring a credit card. This allows users to test the platform's capabilities and experience its features before committing to a paid plan, providing a risk-free way to evaluate its value.

What is the difference between image and video testing credits?

On paid plans, 1 credit typically covers 1 image testing, 1 URL (up to 3 sections), or 1 AI recommendation. Video testing consumes credits based on duration, with 1-second video testing costing 1 credit on the Pro plan, and fair use limits for longer videos on the Hero plan.

Can I collaborate with team members on Attention Insight?

Yes, the Pro and Hero plans include multiple user seats, with the option to purchase additional seats. These plans also offer features like instant reports and shareable links to analyses, facilitating collaboration and sharing insights with your team and stakeholders.

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Business Intelligence Predictive Analytics Data Labeling & Annotation Real-Time Analytics Market Research Data Cleaning & Prep

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This tool also appears in

Marketing & Growth › Conversion Optimization Content & Design › Graphic Design Content & Design › UI/UX Design

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