BIUD

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BIUD is a Data & Analytics tool that provides marketing intelligence for retail. It unifies marketing with sales data to optimize strategies and improve conversion rates.

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At a glance

Pricing

Paid · Freemium

Free tier

Yes

API

Skill level

Mixed

About

What is BIUD?

BIUD is a marketing intelligence platform specifically designed for the retail sector, leveraging data to optimize marketing strategies and drive sales. It helps businesses avoid wasteful marketing spend by connecting marketing efforts directly to sales data, enabling real-time optimization. The platform offers modules for intelligence, automations, and customer registrations. Its intelligence module analyzes transactional data to provide insights like customer profiles, best-selling product bundles, and performance metrics. The automations module facilitates personalized messaging via WhatsApp, email, and SMS, while the registrations module securely collects customer data in compliance with LGPD. BIUD integrates with various e-commerce, ERP, PDV, and CRM systems, making data-driven marketing accessible for businesses of all sizes, from small retailers to large chains.

Best used for

Ideal for retail businesses and marketing professionals who need to unify marketing with sales data, optimize campaign performance, and personalize customer interactions. Especially valuable for identifying customer behavior patterns, automating targeted communications, and making data-driven decisions to increase revenue and reduce wasted marketing spend.

Common actions

optimize marketing spend

analyze sales data

automate marketing campaigns

personalize customer communication

improve conversion rates

audience targetingad performanceAI marketingCampaign optimizationdigital advertisingROI improvementmarketing analyticsmarketing automation

Capabilities

Key features

Customer behavior analysis
Automated AI insights
Personalized communication automation
Sales performance dashboards
LGPD-compliant data collection
E-commerce/ERP/CRM integrations
Real-time results monitoring

Target Audience

marketing managerbusiness ownerCEOsales manager

Integrations

whatsappleadloversactivecampaignblingcplugcresce-vendasdelivery-diretoecletica+ 19 more

Pricing & Plans

Paid · Freemium

Contact for Pricing

FAQs

What kind of businesses can benefit from BIUD?

BIUD is designed for various retail segments, including supermarkets, fashion, pharmacies, electronics, home decor, beauty, and food services. It caters to both small businesses with a single unit and large retail chains, helping them connect marketing with sales data.

How long does it take to integrate my data with BIUD?

The integration process typically takes up to 48 hours, though the exact time can vary depending on the size and complexity of your business. BIUD connects with your existing data sources like e-commerce platforms, ERPs, PDVs, and CRMs.

Does BIUD offer a free trial?

Yes, BIUD offers a 15-day free trial for customers who utilize native integrations. This allows users to test the platform's features and see its impact on their marketing and sales performance before committing to a paid plan.

What is the starting price for BIUD's services?

BIUD's subscription plans start from R$290.00 per month. New subscribers also receive a benefit of 200 free SMS messages in their first month, enhancing their initial marketing outreach capabilities.

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