Cala

Mercer (formerly Cala) is an AI-powered platform for fashion product design, development, and production. It unifies design, production, and logistics into a single platform, assisting designers from concept to manufacturing.

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At a glance

Pricing

Freemium · Enterprise

Free tier

Yes

API

Skill level

Mixed

About

What is Cala?

Mercer, formerly known as Cala, is an all-in-one AI-powered platform designed for fashion product design, development, and production. It serves independent designers, small fashion houses, and established brands by unifying development, production, and logistics into a single platform. Users can start from inspiration photos, sketches, CADs, or tech packs, or leverage AI to generate initial designs. Key features include custom fine-tuned AI models specific to a brand, an AI Designer tool for ideation, product variations, text-to-image generation, and AI Paintbrush editing. The platform also facilitates collaboration with task assignments, comments, measurements, and unified communication, helping to streamline workflows and shave weeks off the production timeline. For Enterprise users, Mercer also offers production and manufacturing services through its global network.

Best used for

Ideal for fashion designers and small business owners who need to accelerate product development, maintain brand consistency with AI, and streamline collaboration with production partners. Especially valuable for unifying the entire design-to-production workflow in one platform.

Common actions

design fashion products

generate clothing ideas

manage fashion production

collaborate on designs

create custom AI models

fashion

Capabilities

Key features

AI Designer tool
Custom AI models
Manage collection assets
Assign team tasks
AI Paintbrush editing
Text-to-image generation
Export print-ready files

Target Audience

graphic designersmall business ownerstartup founderfreelancer

Integrations

Not yet documented

Pricing & Plans

Freemium · Enterprise

Freemium

FAQs

What AI models does Mercer use for image generation?

Mercer currently utilizes a combination of Flux and Stable Diffusion models for image generation, depending on the specific feature being used. The platform is designed to be model-agnostic, ensuring it can integrate the latest and most effective AI models as they become available.

Does Mercer provide production and manufacturing services?

Yes, Mercer offers production and manufacturing services, but only for Enterprise subscriptions. For Designer, Studio, and Studio Pro subscriptions, the software functions as a standalone design and collaboration tool, requiring users to manage their own production networks.

Who owns the designs created using Mercer's AI tools?

Users retain full ownership of all designs created on the Mercer platform. The company explicitly states that it will not use, sell, or license any user-generated content without explicit consent from the creator.

Is user data used to train Mercer's AI models?

No, Mercer does not use user data to train its foundational AI models or the models used by other customers. User data and trained custom models remain private unless explicitly shared by the user.

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