Clay

Clay is a Marketing & Growth tool that provides access to over 150 premium data sources and AI research agents. It automates growth workflows to turn insights into revenue for GTM teams.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is Clay?

Clay is an AI-powered platform designed to help Go-To-Market (GTM) teams leverage unique data and AI research agents to automate growth workflows and drive revenue. It offers access to over 150 premium data sources, enabling users to identify new leads, score accounts, and personalize outreach. Key features include Claygent AI research agents for targeted company and people research, Sculptor for building GTM workflows with natural language, and Signals tracking for real-time insights like job changes or website visits. The platform also facilitates CRM enrichment, TAM sourcing, and automated inbound/outbound campaigns, allowing teams to orchestrate and act on data at scale. Clay aims to consolidate data access and workflow automation, reducing the need for multiple tools and accelerating experimentation.

Best used for

Ideal for marketers, sales reps, and GTM ops professionals who need to automate lead enrichment, personalize outbound campaigns, and optimize territory planning. Especially valuable for teams looking to consolidate data sources and build flexible, iterable growth workflows with AI.

Common actions

automate lead generation

enrich CRM data

personalize outreach

track market signals

build GTM workflows

email assistantmarketingsales assistant

Capabilities

Key features

AI research agents
GTM workflow builder
150+ data sources
Signals tracking
CRM enrichment
Email sequencer
Ad audience sync

Target Audience

marketersales repstartup founder

Integrations

linkedinmetagooglesalesforcegonggoogle-docs

Pricing & Plans

Freemium · Paid

Freemium

FAQs

What is the Claygent AI research agent?

The Claygent is an AI-powered research agent within Clay that helps users research target companies and individuals. It can search public databases, navigate gated forms, and find unique data points to enrich your GTM strategies and automate data collection.

Does Clay offer a free trial?

Yes, Clay provides a 14-day Pro trial that does not require a credit card. This allows users to explore the platform's features, including access to premium data sources and AI research agents, before committing to a paid plan.

Can Clay integrate with my existing CRM?

Yes, Clay is designed to integrate with CRMs like Salesforce for record-keeping and enrichment. It can push enriched data to your CRM, data warehouse, email tools, and other parts of your tech stack on a recurring basis, ensuring data consistency.

What kind of data sources does Clay provide access to?

Clay offers access to over 150 premium data sources, allowing users to identify new leads, score accounts and contacts, and personalize outreach. This includes data for TAM sourcing, CRM enrichment, and intent signals to track prospect behavior.

How does Clay help with ad targeting?

Clay allows users to sync targeted ad audiences to platforms like LinkedIn, Meta, and Google. By combining signals, enrichment, and CRM data, you can create high-intent buyer segments and ensure your ad campaigns reach the most relevant prospects.

Trending

Subcategories trending in Marketing & Growth

Social Media Advertising SEO & AEO Sales Outreach Analytics & Attribution Video Marketing

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Also listed in

This tool also appears in

E-commerce › Personalization Data & Analytics › Data Cleaning & Prep AI Agents & Automation › Workflow Agents Productivity & Business › Workflow Automation AI Agents & Automation › RAG & Document AI

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