Einstein GPT

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Einstein GPT is an AI tool that leverages artificial intelligence to convert customer data into actionable business insights. It enhances creative output for online content and marketing, streamlining the generation of engaging materials.

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At a glance

Pricing

Freemium · Enterprise

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is Einstein GPT?

Einstein GPT, part of Salesforce's AI offerings, is designed to transform raw customer data into actionable business insights. It significantly enhances creative output for online content and marketing efforts, streamlining the process of generating engaging materials. The platform provides real-time access to customer data, analytics, and automation across various business functions, making AI work effectively for businesses. Built on a decade of innovation and a unified data foundation, AI at Salesforce embeds predictive, generative, and agentic AI into every business workflow. It features a robust AI architecture with governance and security, ensuring accurate and context-aware results across the enterprise. Salesforce also offers a free CRM with AI assistive features like record summarization and email drafting for small businesses.

Best used for

Ideal for sales and marketing professionals who need to gain insights from customer data, automate routine tasks, and generate engaging content efficiently. Especially valuable for businesses looking to integrate AI into their CRM for improved decision-making and streamlined operations, with options for small businesses to access free AI features.

Common actions

analyze customer data

generate marketing content

automate business tasks

summarize records

draft emails

Business intelligenceCustomer insightsContent generationCRMaiData analysismarketing automationSalesforcePredictive Analytics

Capabilities

Key features

Real-time customer data access
Predictive AI
Generative AI
Agentic AI
Data security and governance
Record summarization
Email drafting

Target Audience

sales professionalmarketing professionalbusiness analystcustomer service representative

Integrations

slacktableaumulesoft

Pricing & Plans

Freemium · Enterprise

Freemium

FAQs

What is the difference between generative AI and agentic AI within Salesforce?

Generative AI focuses on creating content and summarizing information, acting as a skilled assistant. Agentic AI, powered by Agentforce, uses a reasoning engine to plan and execute multi-step business tasks independently, such as resolving service cases or qualifying leads, without constant human prompts.

How does Salesforce ensure data security for generative AI?

Salesforce secures enterprise data through the Agentforce Trust Layer. This architecture uses Sensitive Data Masking to hide PII and a Zero-Retention Policy, ensuring proprietary data is never stored or used to train external AI models, maintaining data safety within the business's security perimeter.

Can I use third-party AI models like OpenAI or Google Gemini with Salesforce?

Yes, Salesforce supports model openness through its "Bring Your Own Model" (BYOM) capabilities. You can securely connect to foundation models from partners like OpenAI, Anthropic, and Google, allowing you to choose the best AI model for your specific business needs while maintaining Salesforce's security guardrails.

Are there free AI features available within Salesforce?

Yes, Salesforce offers a free CRM specifically for small businesses that includes AI assistive features. These include Record Summarization for leads, accounts, opportunities, contacts, or cases, and Email Drafting to help create or revise emails. These features are designed for a 1-click setup.

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