Hotjar AI

Hotjar AI is a Marketing & Growth tool that provides website heatmaps and user behavior analytics. It helps users understand how visitors interact with their website and offers AI-powered insights for optimization.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

—

Skill level

Mixed

About

What is Hotjar AI?

Hotjar AI, now part of Contentsquare, offers a comprehensive platform for understanding user behavior on websites and apps. It provides tools like heatmaps to visualize user clicks and scrolls, session replay to watch real user journeys, and funnels to identify drop-off points. The platform also includes an AI survey generator with summary reports and sentiment analysis, alongside user testing capabilities for unfiltered feedback. Hotjar aims to help businesses go from insight to impact quickly, leveraging its integration with Contentsquare and upcoming product analytics from Heap.

Best used for

Ideal for product managers and digital marketing professionals who need to identify user pain points, optimize website conversion rates, and gather actionable customer feedback. Especially valuable for understanding 'why' users behave a certain way on a website or app.

Common actions

analyze user behavior

optimize website conversion

collect user feedback

visualize user journeys

comprehensive toolsuser attentionoptimize webpagesdrive conversionsHeatmapswebsite performance

Capabilities

Key features

Website heatmaps
Session replay
User journey funnels
AI survey generator
AI summary reports
Sentiment analysis
User testing

Target Audience

product managerdigital marketing professional

Integrations

google-analyticshubspotoptimizely

Pricing & Plans

Freemium · Paid

Not publicly disclosed. Check hotjar.com for current pricing.

FAQs

What is the relationship between Hotjar and Contentsquare?

Hotjar is now part of Contentsquare, combining its user behavior analytics tools with Contentsquare's broader experience intelligence platform. This integration aims to provide more powerful insights and faster ways to improve user experience, with Product Analytics from Heap also being integrated over time.

Does Hotjar offer a free plan?

Yes, Hotjar offers a free plan to get started, which does not require a credit card. This allows users to access core features like heatmaps, session replay, and surveys to begin understanding their website visitors' behavior.

What kind of AI features does Hotjar offer?

Hotjar includes an AI survey generator to create surveys quickly and AI summary reports with sentiment analysis to help users understand survey results efficiently. It also leverages AI to pinpoint blockers in user funnels, providing actionable insights.

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