Klaviyo

Klaviyo is an AI Marketing Platform & B2C CRM that unifies marketing and service with AI-first capabilities. It delivers personalized experiences across email, SMS, and WhatsApp.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

—

Skill level

Mixed

About

What is Klaviyo?

Klaviyo is an AI-first B2C CRM designed to unify marketing and service, offering an omnichannel marketing software powered by K:AI agents. It enables businesses to deliver personalized experiences across various channels, including email marketing, SMS, and WhatsApp. The platform integrates customer data, uses AI, and provides intuitive no-code tools to send the right message at the right time. Klaviyo offers flexible pricing based on active profiles and message volume, including a free tier for small businesses or testing. It supports a range of features from email and SMS marketing to mobile app and social marketing, alongside customer service solutions.

Best used for

Ideal for marketers and small business owners who need to automate personalized email, SMS, and WhatsApp campaigns, manage customer relationships, and analyze customer data. Especially valuable for B2C businesses looking to enhance customer engagement and drive lifetime value through AI-powered omnichannel strategies.

Common actions

personalize customer journeys

automate marketing campaigns

manage customer relationships

send omnichannel messages

analyze customer data

b2cPredictive AnalyticsData Platformomnichannelcampaign orchestrationCRMpersonalized experiencesmarketing automationreal-time insightsCustomer service

Capabilities

Key features

AI-first B2C CRM
Email marketing
SMS marketing
WhatsApp marketing
Mobile app marketing
Social marketing
K:AI agents

Target Audience

marketershopify ownersmall business owner

Integrations

Not yet documented

Pricing & Plans

Freemium · Paid

Free

FAQs

Does Klaviyo offer a free plan?

Yes, Klaviyo offers a free tier that allows up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits per month. This plan is ideal for small businesses or for testing the platform's features.

What happens if my active profile count or sending volume exceeds my plan limits?

If your active profile count grows, you will automatically move to a compliant plan. For sending volume, you can manually upgrade your plan or select an option to automatically upgrade as your email or mobile sending volume increases.

Can I use email and mobile messaging independently?

All base plans include email. You can choose to add mobile messaging (SMS and WhatsApp) to your plan. You have the flexibility to increase email and mobile channels independently based on your needs.

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E-commerce › Personalization AI Agents & Automation › Workflow Agents

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