MadMen AI

MadMen AI, also known as Notch, is a marketing & growth tool that creates video ads at scale using AI agents. It allows users to generate full ads from a product URL, including script, avatar, and b-roll.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is MadMen AI?

MadMen AI, branded as Notch, is an AI-powered platform designed to make marketing predictable and delightful by automating video ad creation. It enables users to generate complete video ads, not just clips, by simply providing a product URL. The platform features a product visual model that learns product details for natural placement in generated scenes, custom b-roll uploads, and custom avatar creation for AI influencers or brand spokespersons. Notch also includes an agent-assisted editing timeline, ad cloning functionality to replicate successful competitor creatives, and style control for visual tone. Future updates include intelligence and memory features to learn from past ad performance. It aims to reduce testing costs and improve ROAS for performance marketers.

Best used for

Ideal for performance marketers, dropshippers, and affiliates who need to rapidly create scroll-stopping video ads, clone successful competitor creatives, and scale their ad campaigns. Especially valuable for those looking to automate ad production from a product URL and leverage AI for consistent brand messaging.

Common actions

generate video ads

create ad creatives

edit video ads

clone competitor ads

automate ad production

Capabilities

Key features

AI ad agent
Product visual model
Custom b-roll upload
Custom avatar creation
Agent-assisted editing
Ad cloning
Style control

Target Audience

marketer

Integrations

meta-ads-manager

Pricing & Plans

Freemium · Paid · Enterprise

Not publicly disclosed. Check usemadmen.ai for current pricing.

FAQs

What is an 'agentic video' and how many credits does it cost?

An 'agentic video' is a fully autonomous UGC-style video ad created by the AI agent, including script, avatar, b-roll, captions, and music. It costs 100 credits per video. The Free plan includes 1 agentic video (150 credits), while Basic and Pro plans offer more.

Why are custom media upload and avatar creation only available on Pro plans and above?

Custom media upload and avatar creation are advanced features designed for users with higher volume needs and more specific branding requirements. These capabilities allow for greater personalization and control over ad creatives, which are typically utilized by performance teams and businesses on Pro or Enterprise plans.

Do unused credits roll over to the next month?

The website content does not explicitly state whether unused credits roll over. It is recommended to contact Notch support or check their terms of service for clarification on credit rollover policies for Basic, Pro, and Enterprise plans.

What custom agents are available on the Enterprise plan?

The Enterprise plan offers specialized custom agents, including a Daily Testing Agent and an AI Influencer Agent. These agents provide advanced functionalities for large-scale ad testing and leveraging AI-driven brand spokespersons, tailored for businesses with significant ad spend.

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