Mailchimp

Mailchimp is an Email Marketing tool that uses AI to power email and SMS marketing campaigns. It offers easy-to-use marketing analytics, automations, and AI tools to maximize ROI.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is Mailchimp?

Mailchimp is a comprehensive marketing automation platform specializing in email and SMS marketing. It leverages real-time user behavior data and artificial intelligence to help businesses convert more customers and maximize ROI. The platform provides easy-to-use tools for marketing analytics, automations, and content creation, alongside features for audience segmentation and lead generation. It caters to various industries, including e-commerce, small businesses, non-profits, and professional services, offering tailored solutions to grow audiences, refine strategies, and drive sales. With a drag-and-drop builder, AI-powered content tools, and over 300 templates, Mailchimp simplifies email design and campaign management.

Best used for

Ideal for small business owners and marketers who need to streamline email and SMS campaigns, automate customer engagement, and analyze marketing performance. Especially valuable for e-commerce businesses and non-profits looking to drive sales, grow their audience, and save time with AI-powered tools.

Common actions

send email campaigns

automate marketing

analyze campaign performance

generate marketing content

segment audience

collect leads

Capabilities

Key features

AI marketing tools
Marketing automations
Content creation tools
Social media marketing
Reporting and analytics
Lead generation platform
SMS marketing

Target Audience

marketersmall business ownershopify ownernonprofit fundraiser

Integrations

shopifywoocommercecanvazapiersquarewixsquarespacestripe+ 4 more

Pricing & Plans

Freemium · Paid · Enterprise

Not publicly disclosed. Check mailchimp.com for current pricing.

FAQs

Does Mailchimp offer a free plan?

Yes, Mailchimp offers a Free plan. For Standard or Essentials plans, a free trial without a credit card allows sending up to 100 emails. Adding a credit card unlocks full email sending limits based on your contact tier.

What AI features are included in Mailchimp?

Mailchimp integrates AI marketing tools for data-driven insights, content creation, and enhanced automations. Generative AI features and Intuit Assist functionality (beta) are available on certain paid plans to help optimize campaigns and save time.

What kind of support does Mailchimp provide?

All paid Mailchimp plans include 24/7 live chat and email support. Premium plans also offer phone and priority support, along with dedicated personalized onboarding and customer success assistance.

Can I send SMS messages with Mailchimp?

Yes, SMS marketing is available as an add-on to paid plans in select countries. Application and agreement to terms are required before purchasing credits, and messages can only be delivered to contacts in the selected country.

Does Mailchimp offer integrations with other platforms?

Mailchimp seamlessly connects with over 300 apps and platforms. Popular integrations include Shopify, WooCommerce, Canva, Zapier, Square, Wix, Squarespace, Stripe, Salesforce, LinkedIn, WordPress, and Facebook.

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