Marketbetter

MarketBetter is a CRM & Deal Management tool that provides an intent-powered SDR playbook. It tells sales development representatives exactly who to contact, how to reach them, and what to do next, every single day.

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At a glance

Pricing

Paid · Enterprise

Free tier

API

Yes

Skill level

Mixed

About

What is Marketbetter?

MarketBetter is an AI-powered platform designed to optimize sales development representative (SDR) workflows by providing a daily, intent-driven playbook. It identifies target companies visiting your website, enriches their data, and guides SDRs on who to contact, how to reach them, and the next best actions. The platform offers multi-channel outreach automation, including email, voice calls via a Smart Dialer, and social touches, all integrated with major CRMs. Key features include website visitor identification, signal intelligence and scoring, champion job change tracking, and AI-powered workflows for email personalization and GTM analysis. MarketBetter aims to significantly increase sales efficiency, response rates, and campaign ROI by streamlining prospecting and outreach efforts.

Best used for

Ideal for sales reps who need to prioritize daily outreach tasks, automate personalized multi-channel sequences, and track buyer intent signals. Especially valuable for B2B sales teams looking to increase campaign ROI and sales efficiency by streamlining prospecting and lead engagement.

Common actions

identify sales leads

automate sales outreach

track buyer intent

manage sales tasks

enrich lead data

Capabilities

Key features

Daily SDR playbook
Website visitor identification
Email automation
Smart Dialer
Champion job change tracking
Signal intelligence scoring
CRM integrations

Target Audience

sales rep

Integrations

salesforcehubspotdynamicsslackmicrosoft-teamsgmailoutlooklinkedin-ads

Pricing & Plans

Paid · Enterprise · Starting at USD 99.00

$99/seat/month

FAQs

What is included in the Standard plan?

The Standard plan costs $149/seat/month and includes 5M AI credits, 3,000 enrichment credits, the Daily SDR Playbook, Website Visitor Identification, Email Automation, Signal Intelligence & Scoring, Chrome Extension, and CRM integrations. It's designed for core GTM stack needs.

How do AI credits and enrichment credits differ?

AI credits power AI-driven tasks like signals analysis, email writing, and GTM analysis. Enrichment credits are used when MarketBetter uncovers or enriches data about companies and people, such as company reveals, email lookups, or LinkedIn enrichment.

Can I use my existing contact lists or CRM data with MarketBetter?

Yes, you can upload contact lists or connect your CRM to automate outreach to your existing database. The platform works with website visitors, uploaded lists, and existing CRM contacts, allowing you to create segments and different sequences for each group.

How does MarketBetter identify companies visiting my website?

MarketBetter uses IP address identification and tracking to identify companies visiting your website in real-time. It detects specific pages viewed, time spent, and engagement patterns, maintaining consistent tracking for returning visitors to build a complete interest profile.

Is the Smart Dialer included with all plans?

The Smart Dialer is available as an add-on for Standard plans. It is included free with the Enterprise plan, which offers tailored pricing and additional features for larger teams requiring more comprehensive solutions.

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