Muli

Muli is an email automation platform that sends personalized, event-triggered emails for Stripe customers. It offers a visual email builder and integrates directly with Stripe events for automated campaigns.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

Skill level

Non-technical

About

What is Muli?

Muli is an email automation platform designed to help businesses using Stripe send personalized, automated emails based on customer actions. It integrates directly with Stripe via Stripe Connect, allowing users to trigger emails from events like subscription cancellations, failed payments, or new purchases. The platform features a visual drag-and-drop email builder, real-time previews, and custom branding options to ensure emails match your brand's aesthetic. Muli eliminates the need for manual email follow-ups, helping businesses save time, prevent churn, and improve customer retention. It requires no coding, offering a quick 2-minute setup, and includes delivery analytics and robust testing capabilities.

Best used for

Ideal for small business owners and marketers who need to automate transactional emails, personalize customer communication based on Stripe events, and improve customer retention. Especially valuable for those looking to send win-back campaigns, payment reminders, and retention emails without writing any code.

Common actions

automate email campaigns

personalize customer communication

reduce customer churn

manage Stripe emails

track email performance

emailpaymentsSaaS

Capabilities

Key features

Visual email builder
Stripe event triggers
Live email preview
Custom branding
Delivery analytics
Test email sending
No code setup

Target Audience

small business ownermarketer

Integrations

stripe

Pricing & Plans

Freemium · Paid

Not publicly disclosed. Check muli.email for current pricing.

FAQs

Which Stripe events can trigger emails in Muli?

Muli supports major Stripe events like customer.subscription.deleted (cancellations), invoice.payment_failed (failed payments), checkout.session.completed (new purchases), and customer.subscription.updated (plan changes). You can select which event triggers each email template.

Can I personalize emails with customer data using Muli?

Yes, Muli allows you to personalize emails using smart variables such as {{customerName}}, {{customerEmail}}, {{amount}}, and {{productName}}. These variables are automatically populated with real data from the Stripe event when the email is sent.

What is the difference between Muli's Free and paid plans?

The Free plan provides access to the full email editor and preset templates, with 3 test emails daily, but does not allow production sending. Paid plans (Starter and Pro) enable automated sending for Stripe events and offer unlimited test emails.

How does Muli ensure the security of my Stripe data?

Muli verifies every incoming Stripe webhook signature to prevent spoofing and uses Stripe Connect (OAuth) for authentication, never storing your Stripe secret keys. All data transmission occurs over HTTPS.

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