Potion AI

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Potion AI is a Makeup & Beauty tool that provides an AI-powered platform for ingredient management, formulation, and compliance in the beauty industry. It helps users discover ingredients, generate formulas, and perform compliance checks faster.

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At a glance

Pricing

Freemium · Enterprise

Free tier

Yes

API

Yes

Skill level

Technical

About

What is Potion AI?

Potion AI offers an AI-powered platform specifically designed for the beauty industry, streamlining ingredient management, formulation, and compliance processes. The platform includes a free discovery tool with a search engine for over 80,000 raw materials and a reverse engineering feature to generate starting formulas from INCI lists. Premium offerings include an Ingredient Vault for storing and managing ingredient documents, a Generative AI for formulation with a co-pilot, and an Agentic AI Compliance module to automate routine tasks. Potion AI is SOC 2 Type II Certified, ensuring data security and privacy for proprietary information.

Best used for

Ideal for cosmetic chemists and formulators who need to accelerate ingredient discovery, generate new product formulations, and ensure regulatory compliance. Especially valuable for beauty industry professionals looking to leverage AI for faster R&D cycles and secure data management.

Common actions

manage ingredients

formulate cosmetics

ensure compliance

discover raw materials

generate starter formulas

Capabilities

Key features

Ingredient search engine
Reverse engineering formulas
Generative AI formulation
Agentic AI compliance
Ingredient vault management
SOC 2 Type II Certified

Target Audience

cosmetic chemistsr&d managersproduct developersregulatory affairs specialists

Integrations

Not yet documented

Pricing & Plans

Freemium · Enterprise

Not publicly disclosed. Check potion.ai for current pricing.

FAQs

What is included in Potion AI's free discovery platform?

The free discovery platform offers an ingredient search engine to explore over 80,000 raw materials, a reverse engineering tool to generate formulas from INCI lists, and a retail products search engine. It also includes INCI compliance screening.

What advanced features are available in the Premium Plan?

The Premium Plan includes everything in the free tier, plus an Ingredient Vault, a Generative AI formulation module, the ability to train custom private AI models, regulatory and compliance feeds, report generation, export capabilities, and API access.

How does Potion AI ensure data security and privacy?

Potion AI is SOC 2 Type II Certified, adhering to the gold standard for enterprise software security. It uses top-tier encryption to ensure data safety and guarantees clear data ownership, meaning your data is viewed and used only by you.

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