Roast Email

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Loops is an email platform tool that helps software companies send product, marketing, and transactional emails. It offers event-driven automations and a visual email editor for streamlined communication.

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At a glance

Pricing

Freemium · Paid

Free tier

Yes

API

Yes

Skill level

Technical

About

What is Roast Email?

Loops is a modern email platform specifically designed for software companies, unifying product, marketing, and transactional email capabilities into a single system. It enables users to create and send various types of emails, from waitlist communications to IPO announcements, with ease. The platform features event-driven automations, allowing for sophisticated lifecycle loops and timely user engagement. A visual email editor simplifies the design process, ensuring emails are compatible across all supported clients. Loops also provides a robust developer experience with a REST API, CLI, and MCP server, making it easy to integrate with existing tech stacks like Supabase, Clerk, and Stripe. It helps growth teams track conversions and build dynamic segments based on user properties and engagement, ensuring marketing efforts are always in sync with product development.

Best used for

Ideal for startup founders and product managers who need to unify their email communications, automate user lifecycle journeys, and track the impact of emails on growth. Especially valuable for SaaS companies looking for a modern, developer-friendly email platform.

Common actions

send marketing emails

automate email workflows

manage transactional emails

track email performance

segment user contacts

persuasivenesstone analysiscontent qualitysentence structureemail communicationmarketersbusiness professionalssales teamsCustomer servicejob seekers

Capabilities

Key features

Marketing, product & transactional email
Event-driven automations
Visual email editor
REST API, CLI, MCP server
Goal conversion tracking
Dynamic segments and filters
Integrations with popular tools

Target Audience

startup founderdeveloperproduct managermarketer

Integrations

supabaseclerkzapierframermakesegmentwebflowbubble+ 3 more

Pricing & Plans

Freemium · Paid

Monthly Plan

FAQs

What is included in the Loops free plan?

The free plan for Loops includes up to 4,000 email sends per month to a maximum of 1,000 contacts. This allows users to get started with the platform and test its core functionalities before committing to a paid subscription.

Does Loops charge for email sends or team seats?

No, Loops does not charge for email sends. Pricing is primarily based on the number of subscribed contacts. Additionally, there are no charges for adding team members or seats to your Loops account, promoting collaborative use.

How is Loops different from other email platforms for SaaS companies?

Loops is purpose-built for SaaS, unifying marketing, product, and transactional emails in one platform. It offers event-driven automations, a modern API, and agent-ready tooling, distinguishing it from general-purpose email services by focusing on the specific needs of software businesses.

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Content & Design › AI Writing Assistants Content & Design › Editing & Proofreading Marketing & Growth › Email Marketing

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