Soho

Soho is an AI-powered real estate platform that simplifies property search and connects users with agents in Australia. It offers personalized property recommendations and market insights.

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At a glance

Pricing

Free

Free tier

Yes

API

Skill level

Non-technical

About

What is Soho?

Soho is an AI-powered real estate platform based in Australia, designed to revolutionize how individuals find properties for sale or rent. Utilizing its proprietary PropertyMatch™ AI engine, Soho learns user preferences to deliver personalized property recommendations and real-time alerts from over 400,000 listings. The platform also provides in-depth market research, statistics, and insights for buyers, renters, investors, and real estate agents. A key differentiator is its free-to-list model for agents, ensuring properties are ranked purely on user preferences rather than paid placements. Soho also offers tools for agents, including AI-powered video creation from property photos and a service to connect sellers with local agents for appraisals.

Best used for

Ideal for home buyers and renters who need to find personalized property matches, real estate investors who need real-time market data, and real estate agents who need to list properties for free and create engaging marketing content. Especially valuable for simplifying the property search and marketing process in Australia.

Common actions

find properties

research market trends

connect with agents

list properties

create property videos

Capabilities

Key features

AI-driven property matching
Market research and statistics
Agent connection and comparison
Free property listings for agents
AI real estate video creation
Personalized property alerts

Target Audience

real estate agent

Integrations

Not yet documented

Pricing & Plans

Free

Not publicly disclosed. Check homesales.com.au for current pricing.

FAQs

What is Soho's PropertyMatch™ AI engine?

Soho's PropertyMatch™ AI engine is an artificial intelligence system that learns from your preferences and interactions to provide personalized property recommendations. It generates a tailored list of properties for sale or rent, helping users find their ideal home more efficiently from over 400,000 listings.

Is Soho.com.au free for real estate agents to use?

Yes, Soho.com.au is free for real estate agents to list properties. Unlike traditional platforms that charge for higher search rankings, Soho prioritizes user preferences. This model aims to provide agents with qualified leads and highly engaged property seekers without listing fees.

Can Soho help real estate agents with marketing?

Yes, Soho offers tools to help real estate agents with marketing. This includes the ability to transform static property photos into stunning AI-generated real estate videos for social media. Agents can also use the platform to connect with potential clients and access market insights.

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