Unusual

Visit Tool

Unusual is a Marketing & Growth tool that helps businesses market to AI agents. It enables GTM teams to understand and influence how AI models perceive their brand, ensuring favorable recommendations.

Claim this tool

No Views Yet

At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Technical

About

What is Unusual?

Unusual helps businesses market to AI agents by providing tools to understand and influence how AI models perceive their brand. It allows users to run "brand surveys" on AI models to discover misperceptions about their offerings, competitors, and industry. The platform then helps identify opportunities for content and positioning adjustments to address these weaknesses. Unusual also monitors changes in AI perception over time, enabling GTM teams to ensure AI agents recommend their products over competitors. This approach is crucial as AI models increasingly advise, recommend, and make buying decisions for prospects.

Best used for

Ideal for GTM teams who need to understand how AI models perceive their brand, correct any misperceptions, and ensure AI agents recommend their products. Especially valuable for businesses looking to gain a competitive edge in an AI-driven market by actively shaping their brand narrative with AI.

Common actions

market to AI

influence AI perception

optimize for AI agents

track AI brand sentiment

generate AI leads

Capabilities

Key features

AI brand surveys
Discover AI misperceptions
Adjust brand positioning
Monitor AI perception
Influence AI recommendations

Target Audience

marketing managersbrand strategistsproduct managersgrowth hackers

Integrations

Not yet documented

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check unusual.ai for current pricing.

FAQs

How does Unusual identify AI misperceptions about a brand?

Unusual conducts "brand surveys" on various AI models. These surveys are designed to reveal gaps in what AI knows about a company's offerings, competitors, and industry. By analyzing AI responses, the tool pinpoints specific areas where AI models might have outdated or incorrect information.

Can Unusual help improve lead generation from AI agents?

Yes, by actively shaping how AI models perceive and recommend your brand, Unusual aims to increase leads. Testimonials suggest users have doubled leads from platforms like Copilot within months, indicating its effectiveness in driving prospects through AI-driven recommendations.

What kind of content adjustments does Unusual recommend?

Unusual identifies specific opportunities for content creation, positioning, and media strategies. This involves crafting content that directly addresses AI's perceived weaknesses or misunderstandings about your brand, providing AI models with the accurate and persuasive information they need to recommend your products.

Trending

Subcategories trending in Marketing & Growth

Social Media Advertising SEO & AEO Sales Outreach Analytics & Attribution Video Marketing

Trending

Also listed in

This tool also appears in

Coding & Development › Prompt Engineering

Explore

Browse AI tools by category

Content & Design Productivity & Business Coding & Development AI Agents & Automation Research & Education Wellness & Lifestyle Career Development Marketing & Growth Data & Analytics Customer Support & CX Finance E-commerce