UpdateBerry

UpdateBerry is an AI-powered productivity tool that automates the transformation of engineering updates into customer announcements. It generates various marketing assets like release notes and social posts in 90 seconds.

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At a glance

Pricing

Freemium

Free tier

Yes

API

Skill level

Mixed

About

What is UpdateBerry?

UpdateBerry is an AI-powered tool designed to bridge the gap between engineering output and customer-facing marketing. It automates the process of transforming Git commits and release context into compelling marketing assets, allowing companies to announce new features and product updates in minutes, not weeks. This platform generates a variety of content, including Twitter threads, email sequences, release notes, hosted changelogs, and LinkedIn articles, all crafted in the brand's voice. UpdateBerry is particularly valuable for founders and product marketing managers who struggle to keep customers informed about engineering advancements due to time or resource constraints. By streamlining the go-to-market process for new features, it ensures that valuable engineering work gains visibility, helping businesses better market their product and maintain a competitive edge.

Best used for

Ideal for startup founders and product marketing managers who need to quickly announce new features, ensure consistent messaging across all channels, and make engineering work visible to customers. Especially valuable for teams looking to scale their go-to-market efforts without increasing headcount.

Common actions

generate marketing content

automate product announcements

create release notes

manage changelogs

scale go-to-market

Content generationAI marketingcommunicationstartup toolsproduct marketingmarketing automationGit integrationproduct updatesdeveloper marketingfeature announcements

Capabilities

Key features

Generate Twitter threads
Create email sequences
Produce release notes
Host changelogs
Draft LinkedIn articles
Customize brand voice
Connect to Git repositories

Target Audience

startup founderproduct marketing manager

Integrations

githubgitlab

Pricing & Plans

Freemium

FAQs

How does UpdateBerry identify customer-facing updates?

UpdateBerry's AI analyzes Git commits for signals indicating customer impact, such as UI/UX changes, new features, bug fixes, and performance improvements. It filters out internal refactors and CI/CD changes, allowing users to review and approve content before publishing.

What Git repositories does UpdateBerry support?

Currently, UpdateBerry supports GitHub (cloud and enterprise) and GitLab (cloud and self-hosted). Support for Bitbucket, Azure DevOps, Linear, and Jira is planned for future releases, with users able to request specific integrations during beta.

Is engineering help required to set up UpdateBerry?

No, UpdateBerry is designed for PMMs and founders, requiring no engineering assistance for setup. It uses a read-only OAuth connection to your repository, allowing you to be up and running in minutes without needing engineering tickets.

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