Claap

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Claap is a Marketing & Growth tool that leverages AI to automate sales conversation analysis. It records calls, enriches CRM data, and powers AI agents for follow-ups and coaching.

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At a glance

Pricing

Freemium · Enterprise

Free tier

Yes

API

Yes

Skill level

Mixed

About

What is Claap?

Claap is an AI-powered platform designed to transform sales conversations into actionable insights and automated workflows. It captures every sales call, providing multilingual transcription across 99+ languages without requiring a bot to join the meeting. The tool automatically enriches CRM systems like HubSpot and Salesforce with structured notes and updated properties, including custom fields. Claap activates built-in AI agents to score deals, draft follow-ups, and identify risks, while also connecting with external AI agents like Claude and ChatGPT via its MCP connector. It also facilitates sales coaching by providing scorecards and call reviews, helping managers identify skill gaps and share best practices based on real call data.

Best used for

Ideal for sales reps and sales leaders who need to automate post-call administrative tasks, enrich CRM data with conversation insights, and provide data-driven coaching to their teams. Especially valuable for B2B companies looking to leverage AI for sales efficiency and improved win rates.

Common actions

record sales calls

automate CRM updates

coach sales teams

analyze sales conversations

draft follow-up emails

Capabilities

Key features

Multilingual transcription (99+ languages)
CRM auto-enrichment (HubSpot, Salesforce)
AI agent activation
Sales call scoring
Automated follow-up drafting
Sales coaching tools
No-bot recording

Target Audience

sales repstartup foundersales leader

Integrations

hubspotsalesforceattiopipedriveclaudechatgptlemlist

Pricing & Plans

Freemium · Enterprise

Pricing Built For revenue Teams Different licenses for different users. | Free contributors and guests. | free 10 videos per user 300 mins of recording Key features Calendar & Conf Call Sync 99-language Transcript Basic AI Summary Chrome Recorder Extension Collaborative Workspace PRO For all teams &...

FAQs

What types of conversations can Claap record?

Claap can record online meetings, phone calls, in-person conversations, and even emails. It offers multilingual transcription across 99+ languages and supports various audio and video file formats for uploads, ensuring comprehensive capture of all sales interactions.

How does Claap enrich CRM data?

Claap's AI automatically creates structured notes and updates properties, including custom fields, in your CRM (e.g., HubSpot, Salesforce). It also scores deals against methodologies like SPICED or MEDDIC, eliminating manual data entry and ensuring your CRM accurately reflects call outcomes.

Can Claap integrate with my existing AI agents?

Yes, Claap's MCP (Multi-Channel Platform) connector allows you to power external AI agents like Claude, ChatGPT, or lemlist with its structured conversation data. This enables you to fuel smarter outbound campaigns, generate decks, or build competitive battlecards using your sales insights.

What kind of sales coaching does Claap provide?

Claap offers scorecards and call reviews at scale, giving managers visibility into rep performance. It helps identify skill gaps, share best practices, and run enablement programs grounded in real calls. The AI Coach also assists with onboarding, pitch trainings, and live flash-cards.

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This tool also appears in

Content & Design › AI Writing Assistants Productivity & Business › Email Management Productivity & Business › Meetings & Communication

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