About
What is Display Gate Guard?
Display Gate Guard offers AI-powered placement analysis for Google Display Network (GDN) and PMAX campaigns, helping advertisers avoid Made-For-Advertising (MFA) sites and brand-unsafe domains. The tool scans placement lists, scoring each domain for MFA risk, brand safety, and suitability, and identifies suspicious redirects. Users can upload thousands of URLs via CSV, Google Ads exports, or direct paste, and receive AI-scored results quickly. It provides detailed evidence, including screenshots and confidence scores, for every analyzed URL. Display Gate Guard also generates downloadable exclusion lists that can be applied account-wide in Google Ads, ensuring ad budgets are spent effectively on high-quality placements. Beyond self-service, it offers managed analysis for agencies and teams, including human review and detailed reports.
Best used for
Ideal for marketers and social media managers who need to audit Google Display Network and PMAX placement lists, detect Made-For-Advertising (MFA) sites, and ensure brand safety. Especially valuable for optimizing ad spend by preventing ads from appearing on low-quality or unsuitable domains.
Common actions
Ad fraud preventionBrand safetyad optimizationWebsite exclusionmarketing analyticsdigital advertisingROASinvalid traffic
Capabilities
Key features
- AI placement analysis
- Detect MFA websites
- Spot brand safety risks
- Review suspicious redirects
- Download exclusion blacklist
- Analyze placements in bulk
- Detailed evidence & scores
Target Audience
marketersocial media manager
Integrations
Not yet documentedPricing & Plans
Freemium · Paid · Enterprise
FAQs
What ad platforms does Display Gate Guard support?
Display Gate Guard primarily focuses on Google Display Network (GDN) and PMAX campaigns. It also supports programmatic campaigns on platforms like DV360, The Trade Desk, and Adform, offering a specialized solution for GDN's unique placement challenges.
How does the credit system work for placement analysis?
One credit analyzes one domain. New accounts receive 100 free credits upon signup, which is typically sufficient for analyzing a mid-sized placement report. No credit card is required to start with the free credits.
What is the difference between self-service and full-service analysis?
Self-service allows you to upload your placement list to DisplayGG.com for instant AI-scored results. Full-service involves Display Gate Guard performing the analysis, building exclusion/inclusion lists, and advising on implementation, often preferred by agencies and directors.
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