Ezoic

Ezoic is an advertising tool that provides a complete ad monetization solution for websites. It leverages AI and first-party data to optimize ad placements and increase revenue for publishers.

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At a glance

Pricing

Enterprise · Custom

Free tier

API

Skill level

Technical

About

What is Ezoic?

Ezoic offers an end-to-end ad monetization solution designed for websites, apps, tools, and games. It utilizes AI to intelligently manage ads, adjusting instantly to each pageview to maximize revenue without requiring daily adjustments. The platform is a leading provider of first-party data and identity protocol integration, enabling sites to use audience lists for direct advertiser engagement. Ezoic's ezID simplifies the connection of existing audience data with advertisers, ensuring privacy-safe hashed emails or phone numbers for advanced ad targeting. It also specializes in emerging revenue models like Rewarded Ads and offers custom ad revenue solutions, including content reveal widgets and customized ad breaks for video and games.

Best used for

Ideal for publishers and content creators who need to maximize ad revenue, leverage first-party data for targeted advertising, and explore new monetization strategies like rewarded ads. Especially valuable for sites with significant traffic looking for an end-to-end ad solution and expert support.

Common actions

optimize ad revenue

manage ad placements

integrate first-party data

monetize website traffic

implement rewarded ads

Capabilities

Key features

AI ad management
First-party data integration
Rewarded ads
Supply-path optimization
Premium ad networks
Brand deal hunters
Video monetization

Target Audience

marketer

Integrations

Not yet documented

Pricing & Plans

Enterprise · Custom

Not publicly disclosed. Check ezoic.com for current pricing.

FAQs

What are Ezoic's eligibility requirements for publishers?

Ezoic's services are tiered based on audience size, with a minimum requirement of 250,000 monthly users for their standard services. VIP & Enterprise eligibility starts at 1 million monthly users. There is also a highly selective Incubator Program for smaller publishers.

How does Ezoic utilize first-party data for monetization?

Ezoic's ezID allows publishers to securely connect existing audience lists and user registration data, such as hashed emails or phone numbers, with direct advertisers. This integration enables more advanced ad targeting and significantly improves revenue performance while maintaining user privacy.

What are Rewarded Ads and how does Ezoic implement them?

Rewarded Ads are a high-revenue ad model where visitors can unlock valuable content, downloads, or in-game progress by watching a short video ad. Ezoic offers tailored rewarded ad solutions, customizing them to fit various website types and content, functioning like micro-transactions without payment friction.

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Subcategories trending in Marketing & Growth

Social Media Lead Generation SEO & AEO Sales Outreach Analytics & Attribution Video Marketing

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Also listed in

This tool also appears in

Data & Analytics › Business Intelligence

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