Ibex

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Ibex is an AI Marketing P&L Engine for iGaming that optimizes NGR and bonus efficiency per player. It integrates with existing CRMs to automate player engagement and journeys at scale.

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At a glance

Pricing

Likely Not Free

Free tier

API

Skill level

Technical

About

What is Ibex?

Ibex is an AI-powered marketing P&L engine specifically designed for the iGaming industry. It integrates with existing CRM/CDP systems to optimize player-level decisions and measurement, focusing on improving Net Gaming Revenue (NGR) and bonus efficiency. The platform automates complex workflows, personalizes player journeys, and continuously optimizes campaigns using AI, reducing manual effort while increasing player engagement and lifetime value. Key features include AI automation for retention, personalized player journeys based on actions and intent, predictive insights to identify churn risk and high-value players, and unified marketing operations for a clear view across channels and teams. Ibex helps gaming operators move from manual, delayed campaigns to real-time, AI-driven engagement.

Best used for

Ideal for iGaming operators and marketing teams who need to optimize Net Gaming Revenue, automate player engagement, and personalize player journeys. Especially valuable for those looking to reduce manual effort, increase player lifetime value, and make data-driven decisions at scale.

Common actions

optimize player retention

automate marketing campaigns

predict player behavior

personalize player experience

improve bonus efficiency

Capabilities

Key features

AI-driven P&L optimization
Personalized player journeys
Predictive insights for churn
Automated campaign workflows
Unified marketing operations
Real-time player engagement
Integrates with existing CRM

Target Audience

marketing managerCRM managerdata scientist

Integrations

crmcdp

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check toolify.ai for current pricing.

FAQs

How does Ibex integrate with existing CRM systems?

Ibex is designed to complement your existing CRM/CDP by integrating directly to optimize player-level decisions and measurement. Your CRM team retains full ownership of strategy and execution, while Ibex adds a P&L-aware decision layer that prioritizes actions and measures impact.

What kind of results can iGaming operators expect from using Ibex?

Gaming operators using Ibex have reported significant improvements, including an average of +18% increase in player retention, a 30% reduction in manual campaign work, and the ability to respond to player behavior within 5 seconds. These results highlight enhanced efficiency and player engagement.

Does Ibex support real-time player engagement?

Yes, Ibex enables real-time engagement by triggering AI-driven or predefined promotions and communications within seconds of a player’s action. This ensures that messages, incentives, and journeys are highly relevant at the moment they matter most to the player.

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