Influential

Influential is an AI-powered influencer marketing platform that precisely matches brands with influencers using comprehensive data and AI. It aims to drive measurable business outcomes and ROI for campaigns.

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At a glance

Pricing

Likely Not Free

Free tier

API

Yes

Skill level

Mixed

About

What is Influential?

Influential is a global leader in influencer marketing, leveraging the industry's richest data and smart AI, including IBM Watson, to connect brands with the right talent and audiences. The platform, Captiv8, unifies creator discovery, campaign execution, and performance intelligence, offering access to over 15 million creators. It utilizes computer vision for image analysis, AI modeling for creator profile segmentation, and machine learning on over ten years of campaign performance metrics to ensure optimal brand alignment and audience engagement. Influential provides comprehensive measurement solutions, including online and offline sales lift studies, and offers strategic partnerships with major social media platforms and talent agencies to unlock top talent and track conversions.

Best used for

Ideal for marketers and social media managers who need to identify the most effective influencers, execute campaigns seamlessly, and measure real-world business impact. Especially valuable for brands seeking to leverage AI and comprehensive data for precise audience targeting and ROI-driven influencer strategies.

Common actions

find influencers

manage influencer campaigns

analyze campaign performance

track sales lift

optimize marketing ROI

Capabilities

Key features

AI-powered creator discovery
Computer vision image analysis
AI modeling for segmentation
Machine learning for performance
Real-time reporting
Comprehensive audience analysis
Engagement analysis

Target Audience

marketersocial media manager

Integrations

ibm-watsoncircanaadvantage-solutionsamazonliveramp

Pricing & Plans

Likely Not Free

Not publicly disclosed. Check influential.co for current pricing.

FAQs

What kind of data does Influential use for influencer matching?

Influential utilizes over 100 billion data points, including psychographic analysis, engagement analysis, and AI image recognition. This data, combined with machine learning models and computer vision, helps precisely match brands with influencers based on personality, content, and audience insights.

How does Influential measure campaign ROI?

Influential offers a breadth of measurement solutions, including custom brand list studies, MMM integration, online and offline sales lift studies, and eCommerce/Affiliate Tracking. Preferred partnerships with Circana, Advantage Solutions, Amazon, and LiveRamp enable tracking conversions across various online and offline metrics.

Does Influential support diverse creators?

Yes, Influential has a strong commitment to DEI, having directed over $100M in payouts to diverse creators. Their campaigns frequently feature diverse talent, with 91% including at least one diverse creator and 57% featuring a majority of diverse creators.

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