Lapis

Lapis is an AI marketing & growth tool that generates professional image ads in seconds. It creates on-brand creatives for Facebook, Instagram, Google, LinkedIn, and more, requiring no design skills.

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At a glance

Pricing

Freemium · Paid · Enterprise

Free tier

Yes

API

Skill level

Non-technical

About

What is Lapis?

Lapis is an AI-powered ad generator designed to create professional, on-brand image ads for various platforms including Meta (Facebook, Instagram), Google, LinkedIn, TikTok, and WhatsApp. Users can simply paste their website URL, and Lapis automatically extracts brand elements like logos, colors, and visual styles to generate designer-quality ad creatives. The tool allows for natural language editing to refine ads, import product catalogs from Shopify or Amazon, and generate ads in over 15 languages. Lapis aims to streamline the ad creation process, enabling marketers to produce and iterate on ad campaigns rapidly without needing design expertise.

Best used for

Ideal for marketers who need to quickly generate high-quality, on-brand image ads for multiple platforms, iterate on creatives with natural language, and track competitor strategies. Especially valuable for teams looking to scale their advertising efforts and test numerous ad variations efficiently without extensive design resources.

Common actions

generate image ads

create ad creatives

automate ad campaigns

track competitor ads

optimize ad performance

Capabilities

Key features

AI image ad generation
Multi-platform ad export
Natural language editing
Product catalog import
Competitor ad tracking
Multi-language ad creation

Target Audience

marketer

Integrations

shopifyamazon

Pricing & Plans

Freemium · Paid · Enterprise

Not publicly disclosed. Check trylapis.com for current pricing.

FAQs

How does Lapis generate ads that match my brand?

Lapis extracts your logo, brand colors, and visual style by analyzing your website URL. You can also upload reference images. The AI then generates ad creatives that align with your brand identity, ensuring a professional and consistent look without manual design.

What ad platforms does Lapis support?

Lapis generates ads optimized for Meta (Facebook, Instagram feed, Stories, Reels), Google (Display, Discovery), LinkedIn (single image, carousel), TikTok (in-feed, TopView), and WhatsApp. Each ad is automatically formatted to meet platform-specific creative requirements.

Can I use my own product images in the generated ads?

Yes, you can import your product catalog from platforms like Shopify, Amazon, or any URL. Once imported, you can reference products by typing '@product-name' in your prompt, and Lapis will automatically include the relevant images and details in your ads.

How do credits work on Lapis plans?

Credits are used for generating ads. The Free plan offers 5 credits per month, Basic provides 25, and Pro includes 250. Enterprise plans offer unlimited credits. Credits reset monthly and allow you to create new ad creatives.

How is Lapis different from general design tools like Canva?

While Canva is a general-purpose design tool, Lapis is specifically built for advertising. It generates complete, platform-ready ad campaigns from a prompt, rather than requiring manual design from templates. It focuses on AI-driven ad creation for marketing efficiency.

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