Orum

Orum is a Sales Outreach tool that supercharges sales activity and drives revenue. It provides an AI-powered live conversation platform for sales teams, optimizing dialing, coaching, and sales floor culture.

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At a glance

Pricing

Paid · Enterprise

Free tier

API

Skill level

Mixed

About

What is Orum?

Orum is an AI-powered Live Conversation Platform designed to supercharge sales activity and drive more revenue for sales teams. It transforms cold calling into a strategic system, making the phone a reliable source of qualified pipeline. The platform features an intelligent dialer that removes obstacles to live conversations, an AI coaching suite for scalable and continuous rep improvement, and a virtual sales floor to foster team collaboration in remote environments. Orum's AI is trained on over 1 billion real sales calls, ensuring its intelligence is highly relevant to sales interactions. It integrates seamlessly with existing CRMs and SEPs, allowing teams to plug it into their tech stack without disruption.

Best used for

Ideal for sales reps who need to increase live conversations, improve call performance through AI coaching, and foster a collaborative sales floor culture. Especially valuable for high-performing SDR teams looking to consistently hit pipeline goals and scale their outbound efforts.

Common actions

maximize live conversations

improve sales coaching

streamline dialing process

boost sales productivity

Capabilities

Key features

AI-powered dialer
AI coaching suite
Virtual salesfloor
CRM/SEP integrations
International calling
Security & compliance

Target Audience

sales rep

Integrations

salesforcehubspotoutreachsalesloftgong-engageapollo

Pricing & Plans

Paid · Enterprise

Not publicly disclosed. Check orum.com for current pricing.

FAQs

How does Orum differ from standard CRM or SEP dialers?

Orum is purpose-built to maximize live conversations, sitting alongside your existing CRMs and SEPs. It optimizes connect rates, dialing strategy, and coaching, ensuring those systems receive more high-quality activity and pipeline, rather than just managing sequences.

What happens if two prospects pick up during parallel dialing?

Orum detects who answered first down to the millisecond, automatically connecting you to that person. The other call is then ended/canceled, and the number is dropped into a 'Canceled Calls' bucket for easy follow-up later.

What kind of AI coaching does Orum provide?

Orum offers AI Scorecards, Coaching Portals, and AI Roleplay. These tools analyze thousands of calls to provide clear, prioritized insights for managers and reps, helping them track performance and identify specific areas for improvement in calls, connects, and meetings.

Does Orum support international calling and remote teams?

Yes, Orum supports international calling across 160+ countries and regions (plan-dependent). It is also built for distributed teams, offering a virtual sales floor, leaderboards, and live listening features to maintain team cohesion and performance remotely.

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