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rednote is a lifestyle sharing platform that allows users to record and share life moments through short videos and graphic content. It focuses on inspiring lives by sharing and discovering the world's wonders, fostering interaction based on interests.
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About
rednote, also known as Xiaohongshu, is a vibrant lifestyle sharing platform founded in Shanghai in 2013. It empowers users to document and share their daily experiences through short videos and graphic posts, fostering a community built around shared interests. With a mission to "Inspire Lives, Share and Discover the World's Wonders," rednote has grown significantly, boasting over 100 million monthly active users by October 2019, with a majority being post-90s generation. The platform covers diverse lifestyle categories including fashion, personal care, makeup, food, travel, entertainment, reading, fitness, and parenting, generating over 7 billion daily note exposures, with more than 95% being user-generated content. Beyond its community, rednote also offers enterprise solutions for brands and a self-operated e-commerce platform, Welfare Society, for purchasing global goods.
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