Spyfu

SpyFu is a Marketing & Growth tool that provides competitor keyword research for Google Ads PPC and SEO. It helps users uncover competitor strategies, including keywords, ads, and backlinks, to refine their own marketing efforts.

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At a glance

Pricing

Paid

Free tier

API

Yes

Skill level

Technical

About

What is Spyfu?

SpyFu is a comprehensive search marketing intelligence tool designed to enhance SEO and PPC strategies through in-depth competitor analysis. It allows users to uncover the keywords their competitors buy and rank for, analyze every ad they've tested, and identify the backlinks driving their rankings. The platform offers features like Google Ads competitor keyword spy tools, PPC negative match recommendations, and SEO competitor keyword research. SpyFu also integrates with ChatGPT, transforming metrics and competitor research into AI-powered actions. Users can monitor keyword rankings, ad performance, and competitive positioning with detailed analytics, leveraging billions of data points refreshed every 15 seconds across 38 countries.

Best used for

Ideal for marketers and bloggers who need to uncover competitor PPC and SEO strategies, identify profitable keywords, and monitor their own site's performance. Especially valuable for those looking to leverage AI for actionable insights and prove ROI with detailed analytics.

Common actions

analyze competitors

research keywords

optimize PPC

improve SEO

track rankings

competitor analysisPPCseoContent OptimizationBacklink analysiskeyword analysisstrategic planningDigital Marketing

Capabilities

Key features

Competitor keyword research
PPC ad test history
SEO backlink analysis
AI-powered insights
Daily performance tracking
Google Ads campaign advice
Custom branded reports

Target Audience

marketerblogger

Integrations

chatgptgoogle-search-console

Pricing & Plans

Paid

Free for Life

FAQs

What is the starting price for SpyFu?

SpyFu's Basic plan starts at $29 per month when billed annually, offering 10k row search results, 1 live site tracking project, and 5k weekly tracked keyword rankings. Monthly billing for the Basic plan is $39.

Does SpyFu integrate with ChatGPT?

Yes, SpyFu integrates with ChatGPT. This feature allows users to transform their metrics and competitor SEO/PPC research into AI-powered actions, turning uncertainty into actionable insights for marketing strategies.

Can I track my keyword rankings with SpyFu?

Yes, SpyFu offers daily performance tracking for keyword rankings. Depending on your plan, you can track 5k, 15k, or 50k weekly keyword rankings, along with ad performance and competitive positioning, updated frequently.

Does SpyFu offer a money-back guarantee?

Yes, SpyFu provides a 30-day, no-questions-asked money-back guarantee. If you are not satisfied for any reason within the first 30 days, you can request a full refund without any hassle or forms to fill out.

How does SpyFu compare its data to competitors like Semrush and Ahrefs?

SpyFu claims to offer 20x more paid keywords and ads and 2x more organic rankings compared to Semrush and Ahrefs. They index over 7.2 trillion search results across 152 million websites, with data refreshed every 15 seconds.

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