Surmado Scout

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Surmado Scout is a marketing & growth tool that helps small businesses understand and improve their AI visibility and website performance. It provides site audits, AI visibility reports across 7 platforms, and strategic advisory in about 15 minutes.

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At a glance

Pricing

Paid

Free tier

API

Yes

Skill level

Non-technical

About

What is Surmado Scout?

Surmado Scout is an AI research tool designed for small businesses and agencies to analyze how AI platforms perceive their brand and identify website issues. It offers comprehensive site audits to check website speed and Google search visibility, alongside AI visibility reports that assess how AI tools like ChatGPT, Gemini, and Claude recommend businesses. Scout then provides strategic advisory and can even rebuild websites based on plain English instructions. Reports are delivered quickly, typically within 15 minutes, and plans start at $50, making it an accessible solution for improving online presence without requiring technical skills.

Best used for

Ideal for marketers and small business owners who need to understand how AI tools perceive their brand, identify website performance issues, and receive actionable strategies for improvement. Especially valuable for those seeking quick, comprehensive reports without requiring technical expertise or lengthy consultations.

Common actions

analyze AI visibility

audit website performance

get marketing strategy

rebuild website

Capabilities

Key features

AI visibility testing
Site audits
Strategic advisory
Website rebuilding
PDF reports
API access

Target Audience

marketer

Integrations

Not yet documented

Pricing & Plans

Paid · Starting at USD 50.00

Pay As You Go $50/job Best for occasional projects.

FAQs

What AI platforms does Surmado Scout check for visibility?

Surmado Scout tests AI visibility across seven major platforms: ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, and Meta AI. It evaluates how these systems discuss your business using different personas, simulating real customer inquiries rather than just keywords.

How quickly does Surmado Scout deliver reports?

Most reports from Surmado Scout are ready in approximately 15 minutes. This rapid delivery allows businesses to quickly gain insights into their AI visibility and website performance without the need for sales calls or extensive waiting periods.

What is the difference between AI Visibility and Site Audit?

A Site Audit checks traditional SEO factors like website speed and Google search presence. AI Visibility, however, assesses what AI tools say about your business when queried. Scout performs both, providing a comprehensive view and guiding you through its findings.

What are 'Jobs' in Surmado's pricing model?

Jobs are Surmado's equivalent of credits, representing a complex set of work performed by Scout. A single Job covers an AI Visibility, Site Audit, or Strategy report. Pay As You Go Jobs never expire, while monthly plans include a set number of Jobs that refill each billing cycle.

Does Surmado list my business in AI tools like ChatGPT?

No, Surmado is not an AI listing service and cannot submit your site to AI platforms. Instead, Scout analyzes how these systems already talk about your business and provides a plan to improve your existing visibility based on its findings.

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