What The Food

What The Food is a Wellness & Lifestyle tool that functions as an AI-powered macro tracker and food calorie finder. It allows users to upload food photos to instantly analyze meals, estimate calories, and track macros without manual logging.

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At a glance

Pricing

Freemium

Free tier

Yes

API

Skill level

Non-technical

About

What is What The Food?

What The Food is an AI-powered macro tracker and food calorie finder designed to help users understand their eating habits and build healthier routines. By simply uploading a photo of a meal, the AI food scanner detects items, estimates portions, and provides a breakdown of calories, protein, carbs, and fat in seconds. The tool offers smart macro tracking to spot trends and balance across days and meals, eliminating the need for manual food logging. Beyond calorie estimation, it includes features like an AI recipe generator to turn meals into step-by-step instructions, a keto meal planner, and a calorie counter by recipe. What The Food is available with a free tier for casual tracking and a premium subscription for unlimited scans, complete history, and advanced insights.

Best used for

Ideal for individuals who need to effortlessly track their daily food intake, understand macro breakdowns, and plan meals without manual logging. Especially valuable for fitness-focused users and those following specific diets like keto, seeking to build healthier eating habits through AI-powered analysis.

Common actions

track macros

estimate calories

generate recipes

plan meals

analyze food

Capabilities

Key features

AI food detection
Macro tracking
Calorie estimation
Keto meal planner
AI recipe generator
Scan history
Embeddable widget

Target Audience

fitness coachparentstudent

Integrations

Not yet documented

Pricing & Plans

Freemium · Starting at USD 14.99

Freemium. Paid options from $14.99/month, billed monthly.

FAQs

How accurate is What The Food's AI calorie analyzer?

The AI food calorie analyzer provides estimates with approximately 98% accuracy for most common foods. However, results may vary based on the quality of the image and the complexity of the food items being analyzed.

Can What The Food analyze multiple food items in one image?

Yes, What The Food's analyzer can identify and provide nutritional information for several food items within a single image, making it convenient for analyzing full meals on a plate.

What is included in the free version of What The Food?

The free version offers 3 scans lifetime or 3 days of use, whichever comes first. It includes basic tracking but does not provide scan history, serving adjuster, customizable widget, or PDF reports.

What additional features does the Premium subscription offer?

Premium unlocks unlimited scans, a complete scan history, an ad-free experience, a serving adjuster, a customizable widget, PDF reports, and premium chat support for $9.99 per month.

Does What The Food offer a keto meal planner?

Yes, What The Food includes a keto meal planner that allows users to create personalized meal plans based on their health goals, allergies, and dietary preferences, including keto and low-carb options.

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